3 Reasons to prioritise Masterplanning

What is master planning? Essentially, master planning is a five-to-ten year development plan to help your club achieve its strategic goals. At Cayas, we guide you on how best to stage the incremental steps required to achieve your overall objectives. Read on to discover architect Jeremy Ward’s insights into why master planning is a must-have for your club.

  1. Effectively and efficiently reach your goals

Achieving any major long-term goal is much easier when it’s broken into multiple, easy-to-manage steps. This strategy allows your venue to continue to operate virtually at full capacity, whilst renovation or extension work is being undertaken.

By minimising front-of-house disruptions, a master plan helps maintain customer satisfaction. Similarly, a master plan eases the strain on back-of-house staffing and equipment. Allocating temporary provisions and coordinating sub-staging are just two of the techniques we deploy to circumvent taking your services offline for long periods.

  1. Respond to changing trends

Let’s face it, change is inevitable. Regardless of your location, patron demographics continue to evolve. Identifying these trends is important but staying ahead of them is critical.

Master planning gives you the time and space you need to stay ahead of changing trends. For example, in Brisbane the development of the Queen’s Wharf casino resort has sparked a great deal of discussion about the competition it will provide to existing clubs. With the casino not set to open until around 2022, forward-thinking club operators have several years to consolidate their offerings to help ensure patron loyalty by the time their new competition is up and running.

  1. Maintain revenue

Undertaking one major renovation, or extension, can be an extremely expensive proposition. But by far the greatest cost is the disruption to your venue. Realistically, a major reno could take close to a year to reach completion — if not longer. This approach could lead to a significant drop in income as patrons, understandably, opt to spend their time and money in fully functioning venues elsewhere.

Jeremy Ward